B2B E-Commerce Adoption And Its Influence On Performance In Manufacturing Companies In Iran: Mediating Role Of B2b E-Commerce Adoption And Moderating Role Of Organizational Culture

Perdagangan elektronik (B2B E-dagang) memainkan peranan penting dalam meningkatkan prestasi organisasi. Di peringkat global, penerimaan B2B E-dagang berkembang pesat. Namun demikian, di Iran, perkembangan fenomena baru ini tidak sama seperti di tempat lain. Namun demkian, selepas dua dekad kemunculan sistem B2B E-dagang, syarikat pembuatan di Iran masih berusaha keras dengan penerimaan sistem B@B E-dagang bersepadu. Walaupun terdapat penyelidikan terdahulu yang mengkaji faktor yang mempengaruhi penerimaan teknologi, namun ia masih merupakan isu yang kritikal, yang masih dikaji secara menyeluruh dan perlu digarap sebaiknya. .Ia termasuk: (1) dapatan kajian terdahulu tentang faktor yang mempengaruhi penerimaan B2B E-dagang adalah pelbagai. Justeru, terdapat keperluan agar lebih banyak penyelidikan yang bakal dijalankan memberi tumpuan terhadap penyederhana (moderator) yang berpotensi seperti pengalaman, pentafsiran, dan pengurusan pengaruh daripada faktor dalaman dan luaran. (2) Penyelidikan terdahulu juga mengabaikan kajian tentang prestasi firma sebagai anteseden daripada penerimaan sistem B2B E-dagang (3). Hampir 86% daripada syarikat pembuatan di Iran terdiri daripada perusahaan kecil dan sederhana (PKS). In business, electronic commerce (B2B E-commerce) is known as an important tool that assists to increase performance in organizations. In this regard, the global B2B E-commerce adoption is increasing fast, and this new phenomenon is not at same speed of growth in Iran. After two decade of emerging B2B E-commerce systems, manufacturing companies in Iran are still struggling with the integrated B2B E-commerce systems adoption. Although past researches have studied factors influencing technology adoption, there are still critical issues that have not been thoroughly investigated and need to be addressed. They include: (1) the findings of previous studies on factors influence B2B E-commerce adoption has been mixed. Thus, there is a need for more research to investigate the potential moderators in the processes of firm is experiencing, interpreting, and managing internal and external influential factors. (2) Previous researchers have neglected the study of firm performance as antecedent of adopting B2B E-commerce adoption systems. (3) Almost 86% of manufacturing companies in Iran belonged to category of SMEs