Add to ORKGKajian ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku Terancang (TPB), untuk mengkaji faktor-faktor yang mempengaruhi niat pembelian pengguna Malaysia terhadap produk lampu mesra alam (LED) dan bagaimana niat pembelian mempengaruhi kesanggupan mereka berbelanja untuk produk lampu ini. Soal selidik tadbir sendiri telah direka dengan menggunakan skala yang ditetapkan. This study demonstrates the adaptation of Theory of Planned Behaviour (TPB) to examine the factors influencing Malaysian consumers’ purchase intention towards environmental friendly lighting products (LED) and how purchase intention affects their willingness to pay for the related lighting products. A self-administered questionnaire was designed usin...
Rapid economic developments have led to the excessive consumption of environmental resources. Consum...
Rapid economic developments have led to the excessive consumption of environmental resources. Consum...
The purpose of this research is to explain the influence of environmental awareness to consumer perc...
Kajian ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku Terancang (TPB), untuk meng...
The purpose of this paper is to investigate the factors affecting the intention to buy LED lamps on ...
Tenaga solar mempunyai potensi cerah untuk menjadi sumber tenaga bersih untuk masa depan dan yang bo...
The purpose of this study is to identify the key factors influencing green product’s purchase intent...
Purpose:This study aims to determine what factors influence consumers; desire to buy led lamps in ke...
Purpose:This study aims to determine what factors influence consumers; desire to buy led lamps in ke...
Nowadays Malaysian governments and other related non-government organizations are moving towards enc...
Purpose:This study aims to determine what factors influence consumers; desire to buy led lamps in ke...
Today, the rapid development of technology has caused both positive and negative effects and environ...
Today, rapid development of technology has caused both positive or negative affect and changes in th...
This research explores the factors that influence consumer behavior on buying green products. More s...
Keadaan alam sekitar yang semakin buruk telah menjadi suatu kebimbangan di kalangan negara-negara m...
Rapid economic developments have led to the excessive consumption of environmental resources. Consum...
Rapid economic developments have led to the excessive consumption of environmental resources. Consum...
The purpose of this research is to explain the influence of environmental awareness to consumer perc...
Kajian ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku Terancang (TPB), untuk meng...
The purpose of this paper is to investigate the factors affecting the intention to buy LED lamps on ...
Tenaga solar mempunyai potensi cerah untuk menjadi sumber tenaga bersih untuk masa depan dan yang bo...
The purpose of this study is to identify the key factors influencing green product’s purchase intent...
Purpose:This study aims to determine what factors influence consumers; desire to buy led lamps in ke...
Purpose:This study aims to determine what factors influence consumers; desire to buy led lamps in ke...
Nowadays Malaysian governments and other related non-government organizations are moving towards enc...
Purpose:This study aims to determine what factors influence consumers; desire to buy led lamps in ke...
Today, the rapid development of technology has caused both positive and negative effects and environ...
Today, rapid development of technology has caused both positive or negative affect and changes in th...
This research explores the factors that influence consumer behavior on buying green products. More s...
Keadaan alam sekitar yang semakin buruk telah menjadi suatu kebimbangan di kalangan negara-negara m...
Rapid economic developments have led to the excessive consumption of environmental resources. Consum...
Rapid economic developments have led to the excessive consumption of environmental resources. Consum...
The purpose of this research is to explain the influence of environmental awareness to consumer perc...