The propensity to commercialize in Malaysian research university

Commercialization of research product has not only been regarded as an economic stimulant but also as a solution for universities to generate income. There are various commercialization behaviors and each have different levels of importance. However, the rate of university commercialization that has high level of importance is still low. The aim of this study is to investigate the level of importance of commercialization behavior in University context. In addition, this paper also will investigate the factors contributing to the low level of academician participation in commercialization behavior such as patent, license and spin-off companies. This article reviews the literature on type of commercialization behavior, commercialization’s level of importance and preferred commercialization activities among academicians in Malaysian Research Universities. Various literatures related to propensity to commercialize were also assessed to understand the reasons that influence academician’s different decisions. This paper found that academicians prone are towards commercialization behavior with low level of importance. This paper will give an insight to the academician’s current preference on less important commercialization behavior and the reason why they refuse to become involved in commercialization behavior with high level of importance