FACTORS INFLUENCE INDONESIAN YOUNG CONSUMERS’ ONLINE PURCHASE INTENTION IN SOCIAL MEDIA WEBSITES

This research is done to prove the influence of perceived ease of use, perceived usefulness, subjective norm, technology factors, shopping factors, and product factors toward the online purchase intention in social media websites based on the perception of young Indonesia consumers. The research used quantitative approach and causal type research was causal. This research used sample characteristics which are Indonesia people in the range age of 15-24 years old and also have Facebook, Twitter, and Blog accounts with minimum online 3 times a week. The data was primary data which obtained from 100 questionnaires. The data was processed through multiple linear regressions and hypotheses test were proven by t-test and F-test. The research result indicates that perceived ease of use, perceived usefulness, subjective norm, technology factors, shopping factors, and product factors have significant influence toward the online purchase intention in social media websites based on the perception of young Indonesian