Trademarks and brands in merger control: An analysis of the European and Swiss legal orders

As the first detailed analysis of the role of trademarks and brands in the assessment of the impact of a merger on competition, this book constitutes an illuminating response to the uncertainties regarding the outcome of the assessment of mergers that derive from the ‘more economic approach’ that has prevailed in European Law. This book answers questions that arise in practice with regard to the treatment of trademarks and brands and shows how trademarks and brands play an important role in the assessment of mergers in many areas of the economy, which helps in improving legal security both for competition authorities and merging parties. This book will prove to be of special interest to practitioners, business persons, and academics involved in the processes of competition or IP law