In this paper, we consider a deformation of Plancherel measure linked to Jack polynomials. Our main result is the description of the first- and second-order asymptotics of the bulk of a random Young diagram under this distribution, which extends celebrated results of Vershik, Kerov, Logan, and Shepp (for the first-order asymptotics) and Kerov (for the second-order asymptotics). This gives more evidence for the connection with the Gaussian $\beta$-ensemble, already suggested by a work of Matsumoto. Our main tool is a polynomiality result for the structure constants of some quantities that we call Jack characters, recently introduced by Lassalle. We believe that this result is also interesting in itself and we give several other application...