BEEF CATTLE BUSINESS: SUSTAINABLE PLAN STRATEGY

This research aims to examine the cattle business planning strategies in order to compete and sustainable. Data obtained by secondary data and literature study, then performed a qualitative descriptive analysis. Cattle are very promising businesses with the opportunities that are very wide. This is because the need for increasing the consumption of meat of beef. Beef cattle population in Indonesia in 2014 was 14,726,880; while, beef meat consumption was 2.36 kg/yr/capita. In the next 10 years a new trend of beef meat consumption is about 4 kg/yr/capita. This is far from the standard needs for animal protein in Indonesia that is 6 g /capita/year which is equivalent to 10.3 kg of meat, eggs 7.6 kg and 6.5 kg milk/yr/capita. Therefore livestock business needs to be maximized by using business planning strategy so that the businesses are able to compete and the livestock sustainable