VALUE-ADDED ANALYSIS AND THE DEVELOPMENT STRATEGY OF PROCESSED CATFISH ENTERPRISES IN MUSI RAWAS DISTRICT

The objective of this research were to analyze of value added and to determine the development strategy of processed enterprise. The descriptive survey methode was used in this study. The respondents were processor, farmer, middlemen of catfish in Musi Rawas District. The data were analyzed using calculation of value added and SWOT method. The results showed that the product of shredded (abon), skin cracker (kerupuk kulit lele), and bone cracker (kerupuk tulang lele) increase the total return Rp. 141,533.33/kg., Rp. 53,533.33/kg., and Rp. 53,333.33/kg, respectively; the income of labor was Rp. 10,666.67/kg. It was meant the total return was Rp. 248,200/kg and the total value added was Rp. 214,632.63/kg. Whereas the total profit was 203,965.97 per kg with the profit rate 82.18 percent. Furthermore, the SWOT analysis showed that the development strategy for processed-catfish enterprices were improvement of capability to provide raw material, development of partnership with catfish farmer, hold of product diversity, and maintain of market penetration