We consider variants of the online stochastic bipartite matching problem motivated by Internet advertising display applications, as introduced in Feldman et al. [Feldman J, Mehta A, Mirrokni VS, Muthukrishnan S (2009) Online stochastic matching: Beating 1 − 1/e. FOCS '09: Proc. 50th Annual IEEE Sympos. Foundations Comput. Sci. (IEEE, Washington, DC), 117–126]. In this setting, advertisers express specific interests into requests for impressions of different types. Advertisers are fixed and known in advance, whereas requests for impressions come online. The task is to assign each request to an interested advertiser (or to discard it) immediately upon its arrival. In the adversarial online model, the ranking algorithm of Karp et al. [Karp RM...