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Inspired by research testifying to the influence of visual packaging appearance and meaning portrayal on food evaluation, here it is argued that effects of packaging design vary depending on purchase context. Realistic packaging variants for a fictitious yoghurt brand varying in health connotation were designed. Data were collected during two field studies in the entrance halls of a discount supermarket visited by price sensitive buyers and a green supermarket frequented by organic buyers respectively. Results from a taste session in which shoppers tasted an identical yoghurt variant from either one of the two package variants revealed that packaging design influenced taste evaluation in the discount supermarket only, with a more healthy pa...
The packaging and labelling of food or beverages offer the opportunity for consumers to obtain infor...
This research study pursues to further understand how packaging as a whole communicates to consumers...
This research study pursues to further understand how packaging as a whole communicates to consumers...
This thesis explores the relationship between product packaging visualization on consumers’ perceive...
Three studies show that product packaging shape serves as a cue that communicates healthiness of foo...
Three studies show that product packaging shape serves as a cue that communicates healthiness of foo...
Two experiments designed to investigate how the shape and colour of packaging, and product category,...
Two experiments designed to investigate how the shape and colour of packaging, and product category,...
Two experiments designed to investigate how the shape and colour of packaging, and product category,...
This dissertation will focus on two types of attribute inferences that result from packaging design ...
Packaging design is an important factor when consumers look out for healthy food. The study tested f...
Food packaging represents a powerful sensory tool for food marketers. As a matter of fact, it could ...
Food packaging represents a powerful sensory tool for food marketers. As a matter of fact, it could ...
The packaging and labelling of food or beverages offer the opportunity for consumers to obtain infor...
The packaging and labelling of food or beverages offer the opportunity for consumers to obtain infor...
The packaging and labelling of food or beverages offer the opportunity for consumers to obtain infor...
This research study pursues to further understand how packaging as a whole communicates to consumers...
This research study pursues to further understand how packaging as a whole communicates to consumers...
This thesis explores the relationship between product packaging visualization on consumers’ perceive...
Three studies show that product packaging shape serves as a cue that communicates healthiness of foo...
Three studies show that product packaging shape serves as a cue that communicates healthiness of foo...
Two experiments designed to investigate how the shape and colour of packaging, and product category,...
Two experiments designed to investigate how the shape and colour of packaging, and product category,...
Two experiments designed to investigate how the shape and colour of packaging, and product category,...
This dissertation will focus on two types of attribute inferences that result from packaging design ...
Packaging design is an important factor when consumers look out for healthy food. The study tested f...
Food packaging represents a powerful sensory tool for food marketers. As a matter of fact, it could ...
Food packaging represents a powerful sensory tool for food marketers. As a matter of fact, it could ...
The packaging and labelling of food or beverages offer the opportunity for consumers to obtain infor...
The packaging and labelling of food or beverages offer the opportunity for consumers to obtain infor...
The packaging and labelling of food or beverages offer the opportunity for consumers to obtain infor...
This research study pursues to further understand how packaging as a whole communicates to consumers...
This research study pursues to further understand how packaging as a whole communicates to consumers...
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