Add to ORKGToday there is an increase in the number of Internet users as well as the growth of the cosmetics industry in Indonesia. As the online review becomes the emerging source to search the information of product, so the research about online consumer review was conducted. The purpose of this study is to examine the effect of online consumer review towards consumer purchase intention of premium cosmetic in Indonesia. There are four independent variables (source credibility, review quality, review quantity, and review valence) to examine the effect of online consumer review toward purchase intention. A quantitative method was used in this research by spreading online questionnaire to 400 Indonesian youth females aged 15-29 years old. The questionn...
The purpose of this study was to determine the effect of Online Customer Reviews and Celebrity Endor...
This research aims to determine the extent of the influence of influencer marketing and online custo...
This study was conducted to examine the effect of online reviews on consumer attitudes and buying in...
Today there is an increase in the number of Internet users as well as the growth of the cosmetics in...
Indonesia is identified as one of five emerging markets with the best middle class potential that sp...
The openness of online platforms generates more information on luxury brands, a...
Purpose: This study aims to analyze the effect of Online Customer Reviews on purchase intention with...
Purpose: In today’s world,social media has brought large impacts to the consumers’ lifestyle as cons...
Technological developments are overgrowing; one of the technologies that are developing is the inter...
This research is an empirical study on MPWR providers. This research takes the title: “The Influence...
Information becomes a very important factor and influences consumers in making decisions. Before con...
Nowadays, internet has evolved into people lifestyle, including online shopping that has penetrated ...
The use of online reviews among online shoppers has increased significantly in recent years and has ...
The purpose of this research is to examine the factors influencing online purchase intention on cosm...
Purpose: To investigate the effects of online reviews on consumer purchase intention considering the...
The purpose of this study was to determine the effect of Online Customer Reviews and Celebrity Endor...
This research aims to determine the extent of the influence of influencer marketing and online custo...
This study was conducted to examine the effect of online reviews on consumer attitudes and buying in...
Today there is an increase in the number of Internet users as well as the growth of the cosmetics in...
Indonesia is identified as one of five emerging markets with the best middle class potential that sp...
The openness of online platforms generates more information on luxury brands, a...
Purpose: This study aims to analyze the effect of Online Customer Reviews on purchase intention with...
Purpose: In today’s world,social media has brought large impacts to the consumers’ lifestyle as cons...
Technological developments are overgrowing; one of the technologies that are developing is the inter...
This research is an empirical study on MPWR providers. This research takes the title: “The Influence...
Information becomes a very important factor and influences consumers in making decisions. Before con...
Nowadays, internet has evolved into people lifestyle, including online shopping that has penetrated ...
The use of online reviews among online shoppers has increased significantly in recent years and has ...
The purpose of this research is to examine the factors influencing online purchase intention on cosm...
Purpose: To investigate the effects of online reviews on consumer purchase intention considering the...
The purpose of this study was to determine the effect of Online Customer Reviews and Celebrity Endor...
This research aims to determine the extent of the influence of influencer marketing and online custo...
This study was conducted to examine the effect of online reviews on consumer attitudes and buying in...