Driving Discovery: Do You Have the Keys to Fair Linking? (It’s About Knowledge and Library Control)

Do concerns about “fair” linking make you wonder about discovery services? It’s time to understand HOW linking works. In the end, the power is in your hands. But do you know it? And maximize it? If search engines are optimized to provide the best results, regardless of the source of the content, or the resource from which a record originated, the focus is on the full-text linking. How and why did the link appear? What is the user experience? Do users want to see multiple links to full text or do they just want to see the article ? How effective (accurate, simple) is the link resolver experience for your users? How can it be optimized? How can usage via the link resolver be tracked back to the source? What are the emerging standards? This session explores fears of bias, the approaches to take control of your discovery service through customization, and ways to maximize the user experience. It covers all views from the discovery vendor perspective, participating content partner perspective, an over-arching look from the standards perspective, as well as from a university perspective associated consortium having needs to allow for customization at multiple universities with differing needs/opinions