Engaging People Where They Are: Social Media for Projects

How does a state transportation agency effectively communicate the impacts and benefits of a complex highway improvement project? The communications program must be comprehensive and proactive with a robust stakeholder database, a customer relations management system which enables information to be tailored for affected audiences, a frequently updated website, effective news media relations, and engaging social media platforms. This approach allows for a broad distribution of information and informational videos. The main mantra of an integrated transportation communications program is “Know Before You Go.