YOUTUBE SEBAGAI SARANA KOMUNIKASI BAGI KOMUNITAS MAKASSARVIDGRAM (Analisis Studi Sosial Media)

2016Fatty FAIQAH, E31112012. Youtube As Communication Media for Makassar Vidgram Community. (Supervised by Muh. Najib and Subhan Andi Amir) Thesis: Program S-1 Universitas Hasanuddin \ud The purpose of this research are: (1) To find out how the community of Makassarvidgram utilize YouTube as a media of communication; (2) To find out what are the strengths and weaknesses youtube as a media of communication for the community of Makassarvidgram. \ud This research was conducted for approximately three months, ie May-July 2016 which was held in the city of Makassar. The population of this research is Makassar vidgram community. The respondents of this research are determined at random on some community members joined in Makassar vidgram. \ud This type of research uses a qualitative method by using the theory of New Media as a research platform. Mechanical depth interviews with informants to collect primary data. Secondary data is done by observation, library research both from books and Internet sites that are relevant to the focus of the problem. \ud The results showed that the use youtube as a means of communication for Communities Makassarvidgram categorized quite helpfull. The response of the informants regarding the advantages and disadvantages are more to the excess one, that will make youtube looks very priceless, effective and efficient as a communication media for this community