Let D be the set of isomorphism types of finite double partially ordered sets, that is sets endowed with two partial orders. On ZD we define a product and a coproduct, together with an internal product, that is, degree-preserving. With these operations ZD is a Hopf algebra. We define a symmetric bilinear form on this Hopf algebra: it counts the number of pictures (in the sense of Zelevinsky) between two double posets. This form is a Hopf pairing, which means that product and coproduct are adjoint each to another. The product and coproduct correspond respectively to disjoint union of posets and to a natural decomposition of a poset into order ideals. Restricting to special double posets (meaning that the second order is total), we obtain a n...