Since the Asian crisis and with renewed impetus since the adoption of the ASEAN Charter in 2008, ASEAN has proved to be a formidable source of conceptual creativity pertaining to regional integration. While clinging to ASEAN’s defining principle of non-interference, as expressed in the treaty of Amity and Cooperation and while maintaining a persisting aversion for any “Europe-like” transfer of national sovereignty to supranational entities, a new language, symbol of a renewed political rhetoric of integration, has emerged. Formulas, such as "visions", "roadmaps", "blueprints", "connectivity", "scorecards" and "soft regionalism" have served to keep a consensual narrative of a voluntary-based integration, while bringing a qualitative change t...