Add to ORKGSocial media technologies of Web 2.0 play an increasingly important role in destination brand management practice and the consumer selection of destinations. Consumers freely discuss their travel stories, travel recommendations, travel experiences and attitudes through blogs, forums and social media. This material is read and added to by millions of people and the content has a role in determining the image of a travel destination. Therefore it is critical that destination brand managers understand what is being discussed and written about their destination. What is the content of the Web 2.0 discussions? What are the attributes, associations, experiences, connotations, connections, contexts and ramifications
Social Media is becoming more important in the daily lives of consumers and can plays a major role i...
Social Media is becoming more important in the daily lives of consumers and can plays a major role i...
Customer-based brand equity for tourism destinations (CBBE-TD) is a helpful construct to assess dest...
Social media technologies of Web 2.0 play an increasingly important role in destination brand manage...
International competition within the tourism industry together with the advancement of technology ha...
Destination image is a popular research domain in the tourism literature. Yet, limited studies focus...
International competition within the tourism industry together with the advancement of technology ha...
Purpose - The purpose of this paper is to provide a comprehensive research of the effects of the int...
The marketing of tourism destinations has become increasingly competitive. However, a tourism destin...
Although social media-based brand equity has become a vital area of interest for brand managers, ins...
This paper explores online brand advocacy (OBA) in a tourism destination context. Through a Social I...
Although social media-based brand equity has become a vital area of interest for brand managers, ins...
Over the last decade, destination marketers and Destination Marketing Organizations (DMOs) have incr...
Over the last decade, destination marketers and Destination Marketing Organizations (DMOs) have incr...
Social Media is becoming more important in the daily lives of consumers and can plays a major role i...
Social Media is becoming more important in the daily lives of consumers and can plays a major role i...
Social Media is becoming more important in the daily lives of consumers and can plays a major role i...
Customer-based brand equity for tourism destinations (CBBE-TD) is a helpful construct to assess dest...
Social media technologies of Web 2.0 play an increasingly important role in destination brand manage...
International competition within the tourism industry together with the advancement of technology ha...
Destination image is a popular research domain in the tourism literature. Yet, limited studies focus...
International competition within the tourism industry together with the advancement of technology ha...
Purpose - The purpose of this paper is to provide a comprehensive research of the effects of the int...
The marketing of tourism destinations has become increasingly competitive. However, a tourism destin...
Although social media-based brand equity has become a vital area of interest for brand managers, ins...
This paper explores online brand advocacy (OBA) in a tourism destination context. Through a Social I...
Although social media-based brand equity has become a vital area of interest for brand managers, ins...
Over the last decade, destination marketers and Destination Marketing Organizations (DMOs) have incr...
Over the last decade, destination marketers and Destination Marketing Organizations (DMOs) have incr...
Social Media is becoming more important in the daily lives of consumers and can plays a major role i...
Social Media is becoming more important in the daily lives of consumers and can plays a major role i...
Social Media is becoming more important in the daily lives of consumers and can plays a major role i...
Customer-based brand equity for tourism destinations (CBBE-TD) is a helpful construct to assess dest...