A Comparative Analysis of the Travel Motivations of Ecotourists and Conventional Tourists in Wisconsin

The growing field of ecotourism has led to several studies assessing the travel motivations of ecotourists. This study further examines ecotourists by comparing their travel motivations to those of conventional tourists. It is found that conventional tourists consider some natural aspects of travel to be important travel motivations; however, ecotourists place significantly more importance on nature as a travel motivation than conventional tourists. Furthermore, ecotourists considered experiencing and being in nature to be important considerations when making the decision to travel while conventional tourists were more concerned with the cost of the trip and the entertainment available at the site