Add to ORKGThis research extends knowledge of how country image influences destination image. Building on Han’s (1989) halo effect model (when consumers are unfamiliar with the product, country image tends to influence product evaluation through product belief) and summary cue model (when consumers are familiar with the product, country image tends to have direct effects on product evaluation), this research examines the moderating effects of familiarity on the structural model of country and destination image. The results indicate that summary cue model is better fitted under both conditions, which highlights the importance of country image as national stereotypes on destination image
This paper provides greater substance to destination image research by contextualizing and expanding...
Drawing on the stereotype content model (SCM), we investigate the impact of both explicit and implic...
The present research aims to explain more deeply the Theory of the Image of Tourist Destination and ...
This research extends knowledge of how country image influences destination image. Building on Han’s...
Purpose - This study was designed to extend knowledge of cognitive processing of country of origin c...
Objective: In this study, our objective is investigate how product involvement and product familiari...
To advance place image theory, this study combines elements from two areas that have explored place ...
We propose a conceptual model of the key antecedents and outcomes of consumer perceptions of the two...
The objective of this study is to overcome the limitations prevalent in the present research work on...
Based on the excitation-transfer model, this study considers how pondering on reasons for buying a p...
The concept of destination-country image (DCI) in tourism context is an integration of two construct...
The concept of destination-country image (DCI) in tourism context is an integration of two construct...
Despite the increasing number of studies on tourist destination image, prior research has mainly foc...
Building on international marketing research on the country-of-origin image effect, this research ex...
Limited tourism research has as yet drawn attention to the differences and interactions between coun...
This paper provides greater substance to destination image research by contextualizing and expanding...
Drawing on the stereotype content model (SCM), we investigate the impact of both explicit and implic...
The present research aims to explain more deeply the Theory of the Image of Tourist Destination and ...
This research extends knowledge of how country image influences destination image. Building on Han’s...
Purpose - This study was designed to extend knowledge of cognitive processing of country of origin c...
Objective: In this study, our objective is investigate how product involvement and product familiari...
To advance place image theory, this study combines elements from two areas that have explored place ...
We propose a conceptual model of the key antecedents and outcomes of consumer perceptions of the two...
The objective of this study is to overcome the limitations prevalent in the present research work on...
Based on the excitation-transfer model, this study considers how pondering on reasons for buying a p...
The concept of destination-country image (DCI) in tourism context is an integration of two construct...
The concept of destination-country image (DCI) in tourism context is an integration of two construct...
Despite the increasing number of studies on tourist destination image, prior research has mainly foc...
Building on international marketing research on the country-of-origin image effect, this research ex...
Limited tourism research has as yet drawn attention to the differences and interactions between coun...
This paper provides greater substance to destination image research by contextualizing and expanding...
Drawing on the stereotype content model (SCM), we investigate the impact of both explicit and implic...
The present research aims to explain more deeply the Theory of the Image of Tourist Destination and ...