EXAMINING THE RELATIONSHIP BETWEEN TRAVELERS\u27 DECISION-MAKING STYLES AND TRIP PLANNING

Decision-making styles have been used to explain a variety of consumer behaviors. The goal of the study presented in this paper was to apply the decision-making style instrument to the context of advance trip planning. The results suggest that an intuitive decision-making style influences the extent of trip planning while a spontaneous style influences the length of the advance planning period; however, the relationships found were not very strong. Also, no significant relationships were found for dependent decision-making style, lack of innovativeness and sensation seeking. The findings indicate that decision-making styles are less influential with respect to advance trip planning than expected. The limitations of the study and implications for further research are discussed