THE EFFECTS OF PERCEIVED QUALITY OF PERFORMANCE ON PRICE-VALUE, SATISFACTION, AND BEHAVIOURAL INTENTIONS BY GOLFERS\u27 RESIDENT TYPES

A model is developed that considers the effects of perceived quality of performance on price-value, satisfaction, and behavioural intentions. The model was tested using data from 3,235 surveys of golfers on Prince Edward Island, a golfing destination in Canada. Three golfer types were identified: tourists, permanent residents, and seasonal residents. An exploratory factor analysis was completed to develop five measures of perceived golf course quality. Three multiple regression models were then used to examine the relationships among the constructs. This appears to be the first study that models golfer behaviors and intentions by resident type. The results indicate a significant positive relationship between perceived quality and the feeling that value was received for the golf fee paid. The significant positive relationship was also observed between perceived quality, price-value, and satisfaction; and between perceived quality, pricevalue, satisfaction, and intentions to return to golf and to recommend the course. Overall, the results provide support for a causal relationship between the constructs. The study contributes to a better understanding of golfers’ perceptions and behavioural intentions by resident type