EFFECTIVENESS OF COMMUNITY-BASED VISITOR INFORMATION CENTERS

The purpose of the study presented in this paper was to identify differences in VIC users between highway and community-based locations. Also, rather than simply identifying differences in VIC users, effects on several travel-related behaviors were measured. The findings indicate that visitors of community-based centers are more likely to engage in informational materials and are more likely to change trip plans based on the information obtained. The results of the study clearly support the existence of local visitor centers and underline their importance despite technological advances in travel information distribution