Add to ORKGLimitations of the diffusion model, which was borrowed from epidemiology are discussed. The lack of flexibility in adapting to different consumer behavior and product distribution patterns requires adaptation of the model. A number of potential improvements to diffusion models are identified, including the Von Bertalanffy model
In this paper I analyze the diffusion of a product innovation that was recently made available for l...
In the past several years, researchers have started to notice successful products whose sales patter...
Innovation diffusion models are used in business statistics and quantitative marketing to describe a...
Innovation diffusion processes have attracted considerable research attention for their interdiscipl...
Product innovation has emerged as the most significant strategy in today's dynamic market place. The...
This dissertation proposes a new diffusion model for an innovation in durable goods markets and comp...
A simple mathematical model describing the diffusion of a new, infrequently purchased product is pro...
Getting a new product adopted - even if it has obvious advantages - is difficult. Many innovations r...
Diffusion models have had a major impact on the literature and practice of marketing science. Follow...
This paper discusses some methodological issues in seeking explanations on the process of technology...
Getting a new product adopted - even if it has obvious advantages - is difficult. Many innovations r...
This paper aims to approach the diffusion model developed in 1960 by Frank Bass has been utilized to...
The purpose of this article is to integrate existing theoretical explanations for innovation diffusi...
In this paper we review the diffusion modeling literature since the early 1990s and analyze how diff...
In today's competitive environment technology plays an important role. Diffusion theory offers usefu...
In this paper I analyze the diffusion of a product innovation that was recently made available for l...
In the past several years, researchers have started to notice successful products whose sales patter...
Innovation diffusion models are used in business statistics and quantitative marketing to describe a...
Innovation diffusion processes have attracted considerable research attention for their interdiscipl...
Product innovation has emerged as the most significant strategy in today's dynamic market place. The...
This dissertation proposes a new diffusion model for an innovation in durable goods markets and comp...
A simple mathematical model describing the diffusion of a new, infrequently purchased product is pro...
Getting a new product adopted - even if it has obvious advantages - is difficult. Many innovations r...
Diffusion models have had a major impact on the literature and practice of marketing science. Follow...
This paper discusses some methodological issues in seeking explanations on the process of technology...
Getting a new product adopted - even if it has obvious advantages - is difficult. Many innovations r...
This paper aims to approach the diffusion model developed in 1960 by Frank Bass has been utilized to...
The purpose of this article is to integrate existing theoretical explanations for innovation diffusi...
In this paper we review the diffusion modeling literature since the early 1990s and analyze how diff...
In today's competitive environment technology plays an important role. Diffusion theory offers usefu...
In this paper I analyze the diffusion of a product innovation that was recently made available for l...
In the past several years, researchers have started to notice successful products whose sales patter...
Innovation diffusion models are used in business statistics and quantitative marketing to describe a...