This paper discusses ways in which domestic heritage tourism acts as a symbolic mechanism through which shared social memories of the nation's past can be evoked, conceptualised and communicated. The discussions aptly illustrate the view of heritage as a form of cultural production and how it plays a fundamental role in recognising and expressing the nation's existence. Attention is drawn to an analytical contention emphasizing the crucial significance of individual narratives and unofficial discourses in the production and reproduction of shared memories and collective sentiments, encountered and reproduced during heritage tourism experiences. In this context, it is asserted that the subjective interpretations of heritage places are social...