This thesis explores advertising as a ‘soft’ mode of governance understood in terms of a form of power which avoids instruments of coercion, involving instead certain practices of freedom and forms of pleasure. The main concern of the thesis is to analyse the mechanisms through which techniques of such ‘modest’ power interact with techniques of representation in order to define forms of femininity and shape self-fashioning practices of female consumers. The study is based on a comprehensive survey of a sample of television advertisements broadcast in Britain on three television channels with national coverage in May 2001 as well as on the analysis of a selected body of advertising trade literature. It draws on theoretical and methodological...
The history of IT governance research has been dichotomous in that research either focused on the IT...
This research project is part on an ongoing effort in the social sciences to expand the understandin...
The primary aim of this thesis is to develop an aesthetic approach for the study of the British Orie...
The term ‘consumption experience’ has become ubiquitous in marketing and consumer research circles....
In this thesis, I expand upon existing governance research by examining the strategies deployed in w...
The current state of education focusing on standards and assessment, according to Wu (2004), reduces...
In an effort to combat the AIDS epidemic around the world, the Product (RED) campaign aims to engage...
In this thesis, I explore the complexity of young women’s online activism through analysis of five b...
This project used a content analysis methodology to determine the agenda-setting capacity of the med...
Previously held under moratorium from 1st December 2016 until 1st December 2021.Although the idea of...
The construct of apology has recently received more attention by researchers (Allan, 2007) and sever...
This thesis examines the semantics and pragmatics of nouns that denote gender and social status in C...
Developing from an apparent relationship between the theme of ill-health in mothers’ experiences of ...
The current state-by-state system of midwifery regulation—or lack thereof—has made the issue a subje...
The thesis explores the phenomenon of brand-generated content on social media, explaining how its cr...
The history of IT governance research has been dichotomous in that research either focused on the IT...
This research project is part on an ongoing effort in the social sciences to expand the understandin...
The primary aim of this thesis is to develop an aesthetic approach for the study of the British Orie...
The term ‘consumption experience’ has become ubiquitous in marketing and consumer research circles....
In this thesis, I expand upon existing governance research by examining the strategies deployed in w...
The current state of education focusing on standards and assessment, according to Wu (2004), reduces...
In an effort to combat the AIDS epidemic around the world, the Product (RED) campaign aims to engage...
In this thesis, I explore the complexity of young women’s online activism through analysis of five b...
This project used a content analysis methodology to determine the agenda-setting capacity of the med...
Previously held under moratorium from 1st December 2016 until 1st December 2021.Although the idea of...
The construct of apology has recently received more attention by researchers (Allan, 2007) and sever...
This thesis examines the semantics and pragmatics of nouns that denote gender and social status in C...
Developing from an apparent relationship between the theme of ill-health in mothers’ experiences of ...
The current state-by-state system of midwifery regulation—or lack thereof—has made the issue a subje...
The thesis explores the phenomenon of brand-generated content on social media, explaining how its cr...
The history of IT governance research has been dichotomous in that research either focused on the IT...
This research project is part on an ongoing effort in the social sciences to expand the understandin...
The primary aim of this thesis is to develop an aesthetic approach for the study of the British Orie...