Add to ORKGThis paper outlines reflections and a short peer evaluation of a live case study approach to a marketing management unit at undergraduate level. The value of a practical case approach for enhancing student skills is highlighted as are some of the lessons learned in the design and delivery of the unit. The paper offers reflections and a peer review which focus on the key elements of the live case. It outlines the adjustments which will be made at the next offering of the unit, and offers insights for others contemplating such projects
In this paper, the author describes an experience of asking Masters’ students in marketing (both MSc...
Working paper presented at AM2017 ConferenceIntroduction - The lead author of this working paper is ...
Case studies are widely used in management education. Most of the literature discussing the case stu...
Live cases, where students work directly with an outside organization to solve real-world problems, ...
Teaching through case studies is widely used by marketing and strategy instructors as it is a form o...
This session will involve sharing of perspectives on ‘Principles and Purpose, Pedagogy and Possibili...
In this paper, the author describes an experience of assigning Masters students’ in an international...
Experiential-learning is learning by “doing ” – learning through a real world experience. Does the ...
Businesses often complain that university graduates require more soft skills and professional experi...
This paper examines the perceptions of a group of undergraduate students undertaking marketing resea...
Experiential and socially-situated learning theories suggest that practice should be introduced in t...
The selection of an appropriate and effective pedagogy has been a central theme in management educat...
Students are motivated to engage in their education when they understand how mastery of course conte...
This Professional Development Workshop explored how the use of the case method enables facilitators ...
This Special Interest Paper explored how the use of the case method enables marketing management fac...
In this paper, the author describes an experience of asking Masters’ students in marketing (both MSc...
Working paper presented at AM2017 ConferenceIntroduction - The lead author of this working paper is ...
Case studies are widely used in management education. Most of the literature discussing the case stu...
Live cases, where students work directly with an outside organization to solve real-world problems, ...
Teaching through case studies is widely used by marketing and strategy instructors as it is a form o...
This session will involve sharing of perspectives on ‘Principles and Purpose, Pedagogy and Possibili...
In this paper, the author describes an experience of assigning Masters students’ in an international...
Experiential-learning is learning by “doing ” – learning through a real world experience. Does the ...
Businesses often complain that university graduates require more soft skills and professional experi...
This paper examines the perceptions of a group of undergraduate students undertaking marketing resea...
Experiential and socially-situated learning theories suggest that practice should be introduced in t...
The selection of an appropriate and effective pedagogy has been a central theme in management educat...
Students are motivated to engage in their education when they understand how mastery of course conte...
This Professional Development Workshop explored how the use of the case method enables facilitators ...
This Special Interest Paper explored how the use of the case method enables marketing management fac...
In this paper, the author describes an experience of asking Masters’ students in marketing (both MSc...
Working paper presented at AM2017 ConferenceIntroduction - The lead author of this working paper is ...
Case studies are widely used in management education. Most of the literature discussing the case stu...