For the past decade, politicians have applied different shades of "green-wash" to global environmental issues in order to help juggle their positions in the political spectrum. This has created the illusion that effective measures are being pursued in the public interest for both this and future generation(s). The reality is, however, that nearly of all these initiatives are "input focused" and the various States of the Environment reports confirm that, despite decades of endeavour and large financial investment, there is little return on investment and that the rate of environmental degradation, particularly of the global atmosphere, continues to increase. Despite fierce posturing from the global warming sceptics, it seems that finally, th...