In the first essay I investigate whether the high liquidity of ETFs attracts a clientele of short-term investors. I find that liquidity is an important determinant of fund flows, particularly at weekly and monthly horizons. I also investigate whether more liquid ETFs facilitates shorter-term trading. I document a liquidity clientele amongst institutional investors: i) their buys and sells are positively related to ETF liquidity, ii) liquidity is significantly more important for short- than for long-term investors, and iii) liquidity is inversely related to average holding periods. These findings are consistent with the idea that liquidity benefits short-term traders the most. In the second essay I show that changes in ETF misvaluation – as...