Let’s Start From the Very Beginning: How to Market a New Library Service

Thompson, Hilary H.

Publication date

November 2014

Publisher

Georgia Institute of Technology

Abstract

Presented at the 2014 Access Services Conference, November 12-14, 2014, Georgia Tech Global Learning Center and the Georgia Tech Hotel and Conference Center, Atlanta, Georgia.Using the 2014 launch of UBorrow at the UMD Libraries as an example, this presentation will cover how to plan, execute, and evaluate a marketing campaign for a new library service. Discover the benefits of planning ahead, utilizing partners, setting specific goals, conducting ongoing assessment, and more

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Let’s Start From the Very Beginning: How to Market a New Library Service

Abstract

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Let’s Start From the Very Beginning: How to Market a New Library Service

Abstract

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