The effect of Lean implementation on the efficiency and effectiveness of new product development processes

Although increasing the new product development speed and improving its cost effectiveness as well as enhancing the process quality have been at the centre of attention of many companies, there is still significant opposition to the 'better, faster and cheaper' paradigm. Improvement of new product development processes using Lean principles has been claimed to be an effective way to reach to this goal. In this conceptual paper, first the efficiency and effectiveness in new product development processes and the key components of Lean product development has been defined, then, an introduction to modelling the process based on System Dynamics, to develop the interrelationships between Lean components and performance measures, has been discussed