Meaningful digital health interventions : bridging digital divides via tailored design

Addressing issues of low digital literacy, access and use, this paper reports on an exploratory project that sought to develop a prototype tailored digital portal to facilitate meaningful digital interventions between young mothers and their support workers. The projects responds to calls for “person-based” and “persuasive” approaches to digital health interventions (e.g. Yardely et al, 2015) and recognition that “more work is needed to create successful [digital health] engagement strategies” (e.g. O’Conner et al, 2016, p1)