Add to ORKGThe automotive sector is a mature market with the consumer having increasingly more choice and as a result a greater influence on the design of new products. This paper outlines the complexity of the design process, the importance of image and branding and suggests, using an example, a possible way forward to meet the needs of the sophisticated consumer. In particular the trend for consolidation in the automotive sector is challenged as an avenue for success in favour of a leaner design process to meet the timescales of consumer interest
Nowadays, the technical advantage between companies in the automotive sector is constantly reducing ...
Academics and practitioners argue for the importance of making decisions on styling more strategic. ...
The present paper examines how companies strategically employ design to create visual recognition of...
Nowadays, many west companies are endowed with project management, that mean's the evolution from a ...
Designers play a strategic role for companies in styling their branded products. However, while ther...
Nowadays, many west companies are endowed with project management, that mean's the evolution from a ...
Aesthetics and branding are important marketing considerations during the vehicle design process. Th...
In order for styling (creation of a distinct visual identity for a new product) to be successful in ...
AbstractThis paper will investigate the strategic design decision-making of an in-house designer in ...
This paper will investigate the strategic design decision-making of an in-house designer in a compan...
none7noThe present paper is about a family car project that starts from a study of the characteristi...
In many markets, design is one of the key factors in determining a product’s success. The present re...
The emotional impression a car imprints on a potential buyer is as equally important for its commerc...
Though, in the automotive industry, technology is considered as a source of innovation and developme...
Though, in the automotive industry, technology is considered as a source of innovation and developme...
Nowadays, the technical advantage between companies in the automotive sector is constantly reducing ...
Academics and practitioners argue for the importance of making decisions on styling more strategic. ...
The present paper examines how companies strategically employ design to create visual recognition of...
Nowadays, many west companies are endowed with project management, that mean's the evolution from a ...
Designers play a strategic role for companies in styling their branded products. However, while ther...
Nowadays, many west companies are endowed with project management, that mean's the evolution from a ...
Aesthetics and branding are important marketing considerations during the vehicle design process. Th...
In order for styling (creation of a distinct visual identity for a new product) to be successful in ...
AbstractThis paper will investigate the strategic design decision-making of an in-house designer in ...
This paper will investigate the strategic design decision-making of an in-house designer in a compan...
none7noThe present paper is about a family car project that starts from a study of the characteristi...
In many markets, design is one of the key factors in determining a product’s success. The present re...
The emotional impression a car imprints on a potential buyer is as equally important for its commerc...
Though, in the automotive industry, technology is considered as a source of innovation and developme...
Though, in the automotive industry, technology is considered as a source of innovation and developme...
Nowadays, the technical advantage between companies in the automotive sector is constantly reducing ...
Academics and practitioners argue for the importance of making decisions on styling more strategic. ...
The present paper examines how companies strategically employ design to create visual recognition of...