STRATEGI PENGUATAN MODAL SOSIAL KELOMPOK TANI DALAM PENGEMBANGAN PRODUK SAYURAN (Kasus Kelompok Tani di Kecamatan Getasan Kabupaten Semarang)

In the village, the agricultural development is not certainly oriented with the economic aspect. The intervention of society is very important which is very helpful for the citizens and the progression of agricultural itself. The purpose of this research is to analyze the existence of society, the influence of society and also to systemize the strategy that can strengthen society in developing of agricultural. The method is qualitative analysis with phenomenology approach. Qualitative analysis is done by direct observation in the field and in-depth interviews with the respondent that selected by purposive sampling. The result showed that society had formed farmers’ organization to coordinate between members. However, there are some problems that occur on this organization. The values and norms began to fade has become the major problem, other problem is sense of trust and social network utilization is not optimal. In conclusion, by using Analytic Network Process (ANP) showed that to make a progress of developing agricultural, they need to strengthen the society together with the citizens to face all the problems that may occur