BookIT IP Series - The Economist\u27s Guide to Intellectual Property

Stephen Johnson gives a talk for his book The Economist\u27s Guide to Intellectual Property: What It Is, How to Protect It, How to Exploit It. Intellectual property is often a company\u27s single most valuable asset. And yet IP is hard to value, widely misunderstood, and frequently under-exploited. This comprehensive guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, pose the right questions to their advisers, and maximize the value from this crucial intangible asset. Stephen Johnson (Class of 1984) currently focuses on intellectual property from a business perspective. He also consults for the U.S. charity One Mind on intellectual property and other policy issues affecting neuroscience research. Mr. Johnson studied genetics at Cambridge University before qualifying as a solicitor in 1982. He also qualified as an attorney and worked in the U.S. for Kirkland & Ellis LLP for more than 30 years. In 2015, he was named as one of the world\u27s leading IP strategists by Intellectual Asset Management in its IAM Strategy 300 survey. Runtime: 55:1