Add to ORKGThis Chapter discusses the emergence of online word of mouth, the process by which consumers disseminate their views about marketplace goods and services. Due to online word of mouth, consumers have an unprecedented ability to influence the brand perceptions of other consumers. Unfortunately, these effects have put doctrinal pressure on trademark law, leading to judicial interpretations that inhibit the flow of online word of mouth and may damage the efficacy of marketplace mechanisms. This Chapter will explore how trademark law should be interpreted to preserve the flow of socially beneficial online word of mouth
The rights and obligations of online advertisers are uncertain in light of recent technological deve...
The advent of the Internet means incredible opportunity for global interaction. Consumers in Asia ca...
This note addresses contributory counterfeiting within online marketplaces. Contributory counterfeit...
The growth and increasingly mainstream appeal of various aspects of the Internet could have a lastin...
The Internet has become essential in linking the brand with consumers. This enables them to share th...
For several years now, courts and commentators have tussled over the question of whether online inte...
In theory, trademarks serve as information tools, by conveying product information through convenien...
Abstract- As a result different aims were drawn; the initial aim of this research is to study the at...
With the rise of the Internet, trademark owners have seen an increase in online trademark infringeme...
Trust is the foundation of society for without trust, we cannot cooperate. Trust, in turn, depends u...
This article describes the development of trademark liability for engaging in corporate criticism or...
This article is divided into three sections: (II) The past; (III) The Present; and (IV) The Future. ...
Trust is the foundation of society for without trust, we cannot cooperate. Trust, in turn, depends u...
We generally think about trademark law as a branch of intellectual property law. Because trademark l...
Trademark merchandising - the use of trademarks on promotional products for profits or simply as adv...
The rights and obligations of online advertisers are uncertain in light of recent technological deve...
The advent of the Internet means incredible opportunity for global interaction. Consumers in Asia ca...
This note addresses contributory counterfeiting within online marketplaces. Contributory counterfeit...
The growth and increasingly mainstream appeal of various aspects of the Internet could have a lastin...
The Internet has become essential in linking the brand with consumers. This enables them to share th...
For several years now, courts and commentators have tussled over the question of whether online inte...
In theory, trademarks serve as information tools, by conveying product information through convenien...
Abstract- As a result different aims were drawn; the initial aim of this research is to study the at...
With the rise of the Internet, trademark owners have seen an increase in online trademark infringeme...
Trust is the foundation of society for without trust, we cannot cooperate. Trust, in turn, depends u...
This article describes the development of trademark liability for engaging in corporate criticism or...
This article is divided into three sections: (II) The past; (III) The Present; and (IV) The Future. ...
Trust is the foundation of society for without trust, we cannot cooperate. Trust, in turn, depends u...
We generally think about trademark law as a branch of intellectual property law. Because trademark l...
Trademark merchandising - the use of trademarks on promotional products for profits or simply as adv...
The rights and obligations of online advertisers are uncertain in light of recent technological deve...
The advent of the Internet means incredible opportunity for global interaction. Consumers in Asia ca...
This note addresses contributory counterfeiting within online marketplaces. Contributory counterfeit...