Globalization and strategies in the Norwegian fish-processing industry - coping or proactive restructuring?

Research PaperGlobalization may affect companies in the fish-processing industry in many ways. For some, globalization poses new threats, for others it represents new opportunities. Some companies see their benefit of being located close to the resources vanish, as resources are brought out of the region, processed in low-wage countries, and distributed back into core markets. For others, the restucturing of retail markets, revolutionized communication, improved logistics and the development of new products combine to represent possibilities for capturing shares of world seafood markets, by being in the lead in restructuring the entire distribution systems for seafood. This paper explores the impact of globalization on the competitive environment of the fish-processing\ud industry, and discusses different perceptions, possibility sets and strategic responses to a changing environment, all of which seem to be dependent both on strategies currently pursued, company characteristics like size and product portfolio, and geographic location