Consumer Attitudes Towards Oysters in Australia: An Analysis of Demographic Characteristics

Research PaperThe need to understand the oyster consumption patterns has become a more and more important issue for Australian marketers today due to the dramatic increase of oyster production. This study sought to gain an insight into the influence of the different demographic characteristics on the consumer attitudes towards oysters. The method of face to face interviews of consumers at simple random sampled seafood retail shops in some Australian state capital cities, was used to collect the data in this study. The data was analysed by ANOVA, Scheffe test and T-tests. Some variables of consumer attitudes towards oysters such as quality, safety and psychological aspects were identified by principal component factor analysis. This information is imperative for the Australian oyster industry if it wishes to be at the competitive edge