In 2007, the pharmaceutical industry spent more than $4.9 billion on direct-to-consumer advertising (DTCA) of prescription drugs in the U.S. Controversy over DTCA has grown since the Food and Drug Administration liberalized its regulations in 1997. Proponents claim that such advertising educates consumers, promotes patient participation in clinical decisions, and improves patient adherence to medication instructions. Opponents argue that such advertising is meant to persuade, not educate, and that it promotes inappropriate use of prescription drugs, or diverts consumers from better alternatives. This Issue Brief summarizes the evidence about the effects of DTCA, and proposes guidelines for improving the utility of prescription drug advertis...
poster abstractPrior to the 1980's, it was illegal for prescription drug manufacturers in the United...
Direct-to-consumer (DTC) advertising of prescription pharmaceuticals has been the subject of much cr...
The United States and New Zealand are the only industrialized countries that allow direct-to-consum...
In 2007, the pharmaceutical industry spent more than $4.9 billion on direct-to-consumer advertising ...
Direct to consumer advertising (DTCA) is a polarized topic, with healthcare professionals (HCPs), pa...
Thesis (M.P.P.A., Public Policy and Administration) -- California State University, Sacramento, 2010...
Purpose – The purpose of this study is to provide an overview of the economic and clinical impacts o...
In 1997 the FDA reinterpreted its regulations such that major statements in advertisements could be ...
Policy change in 1997 by the Food and Drug Administration made the United States only one of two cou...
This paper examines the effect of direct-to-consumer advertising (DTCA) on doctor choice of prescri...
Direct-To-Consumer (DTC) Advertising, the advertising of prescription and over-the-counter drugs, ha...
Only two industrialized countries, the United States and New Zealand, allow direct-to-consumer adver...
the Public? The Consumer Answers lncreasing reliance upon direct- to-consumer ad-vertising (DTCA) to...
This paper traces the history of direct-to-consumer (DTC) advertising for prescription drugs in the ...
The above titled paper examined the Food and Drug Administration’s (FDA’s) warning letters and notic...
poster abstractPrior to the 1980's, it was illegal for prescription drug manufacturers in the United...
Direct-to-consumer (DTC) advertising of prescription pharmaceuticals has been the subject of much cr...
The United States and New Zealand are the only industrialized countries that allow direct-to-consum...
In 2007, the pharmaceutical industry spent more than $4.9 billion on direct-to-consumer advertising ...
Direct to consumer advertising (DTCA) is a polarized topic, with healthcare professionals (HCPs), pa...
Thesis (M.P.P.A., Public Policy and Administration) -- California State University, Sacramento, 2010...
Purpose – The purpose of this study is to provide an overview of the economic and clinical impacts o...
In 1997 the FDA reinterpreted its regulations such that major statements in advertisements could be ...
Policy change in 1997 by the Food and Drug Administration made the United States only one of two cou...
This paper examines the effect of direct-to-consumer advertising (DTCA) on doctor choice of prescri...
Direct-To-Consumer (DTC) Advertising, the advertising of prescription and over-the-counter drugs, ha...
Only two industrialized countries, the United States and New Zealand, allow direct-to-consumer adver...
the Public? The Consumer Answers lncreasing reliance upon direct- to-consumer ad-vertising (DTCA) to...
This paper traces the history of direct-to-consumer (DTC) advertising for prescription drugs in the ...
The above titled paper examined the Food and Drug Administration’s (FDA’s) warning letters and notic...
poster abstractPrior to the 1980's, it was illegal for prescription drug manufacturers in the United...
Direct-to-consumer (DTC) advertising of prescription pharmaceuticals has been the subject of much cr...
The United States and New Zealand are the only industrialized countries that allow direct-to-consum...