Citizens’ Perceptions of Corruption and E - Governance in Jordan, Ethiopia, and Fiji — the Need for a Marketing Approach

The purpose of this research is to assess citizen’s perceptions of corruption and e-governance in Jordan, Ethiopia, and Fiji. The research is based on surveys using structured questionnaires and focus group interviews. Conclusions are derived from a mix of descriptive and inferential analysis. The survey covers a total of 1212 respondents using stratified sampling. Findings reveal that public sector corruption and demands for bribes are increasing in each country. Only a few people are aware of e-governance and feel that it can help in curbing corruption. The study proposes that in order to mitigate negative forces in the implementation of e-governance such as corruption, digital divide, and urban bias, developing countries need to apply a marketing approach to e-governance services