Introducing and Implementing a New Media Knowledge Management Plan for Public Radio Program Directors

This purpose of this thesis is to introduce and make recommendations for implementing a new media knowledge management plan for Public Radio Program Directors (PRPD) a national organization that includes program directors at public radio stations across the country. I discuss knowledge management and relate it to my own experiences as a program director responsible for guiding the media organization I work for in a rapidly changing new media environment. I review the current new media landscape and examine the challenges program directors like I are facing if we are to better manage our organizations and make the best decisions for the future. I present definitions of knowledge management (KM), review the literature and identify several KM models and philosophies. I conclude with recommendations for a new media knowledge management plan for PRPD to implement within their organization