Six Nations, One River: Testing Model of Sustainable Tourism Collaboration in the Greater Mekong Sub-region

Rationale: Collaboration might be the most frequently recommended strategy to address global issues, including sustainable tourism (ST). Despite its frequent mention, little empirical research has been done to explain the relationship between collaborative efforts and the success of ST initiatives (Mowforth & Munt, 1998; Selin, 1999; Hall, 1999). Even less work has been conducted in developing countries (Tosun, 2001), particularly in the Association of Southeast Asian Nations where research and information are limited (Wong, Mistilis & Dwyer, 2010). According to Mattesich and Monsey (2005, p.11) collaboration is defined as ‘a mutually beneficial and well-defined relationship entered into by two or more organizations to achieve common goals.’ ST is one common goal that might inspire tourism organizations to collaborate. By its principles, ST must consider its current and future impacts on the environment, economy, society and culture, address the needs of visitors, the industry, the environment and host communities (UNWTO & SNV, 2010). As such, collaboration appears integral to ST