Transcript, 40 pp. Audio file available at http://purl.umn.edu/95248McCormack, co-founder of the Boston software company McCormack and Dodge, describes his career and the growth of his company. He begins with his work at General Motors in the early 1960s on the automation of a cost accounting system. He explains how he gained knowledge of computer systems while working as an IBM marketing representative, and describes his discussions with Frank Dodge, a systems engineering group leader at IBM, that led to the 1969 founding of McCormack and Dodge. He describes their first product (for fixed assets), their early financial problems, the establishment of a base of customers in the Boston area, and the successes of a mass-market pricing strategy...