We propose and test an extension of the planned behavior model to reflect resistance to preventivepublic health messages. Our results relate to an anti-smoking advertisement and show that the detectionof persuasive intent, a promotion-oriented regulatory focus and perceived behavioral control lead to anincrease in resistance to persuasion
Because of the heavy social and economic costs that it carries with it, smoking has become an import...
In 2005, the European Union (EU) commissioned a study as part of an EU-wide antismoking campaign. Th...
During the past few decades we have witnessed increased academic attention on resistance to persuasi...
We propose and test an extension of the planned behavior model to reflect resistance to preventivepu...
Abstract. The purpose of the paper is to explain resistance to anti-smoking persuasion by integratin...
Cette thèse propose de modéliser la résistance à la persuasion dans le cadre du marketing social. Le...
Recently, the Ministry of Health Pakistan decreed that disclosures of anti- smoking messages placeme...
Threat appeal campaigns have been widely used to induce people to change their bad smoking habits by...
For many years, mass media health campaigns have strived to change population health-related attitud...
Literature on message framing effects on persuasive communication shows mixed results. It appears th...
Literature on message framing effects on persuasive communication shows mixed results. It appears th...
Thesis (Master's)--University of Washington, 2015Counter-marketing of tobacco use is an important co...
The objective of this research was to test a proposed dual-process model surrounding motivation and ...
Tobacco use is currently the leading risk factor for preventable death in the United States and an i...
Health promoting messages can be framed in terms of the gains that are associated with healthy behav...
Because of the heavy social and economic costs that it carries with it, smoking has become an import...
In 2005, the European Union (EU) commissioned a study as part of an EU-wide antismoking campaign. Th...
During the past few decades we have witnessed increased academic attention on resistance to persuasi...
We propose and test an extension of the planned behavior model to reflect resistance to preventivepu...
Abstract. The purpose of the paper is to explain resistance to anti-smoking persuasion by integratin...
Cette thèse propose de modéliser la résistance à la persuasion dans le cadre du marketing social. Le...
Recently, the Ministry of Health Pakistan decreed that disclosures of anti- smoking messages placeme...
Threat appeal campaigns have been widely used to induce people to change their bad smoking habits by...
For many years, mass media health campaigns have strived to change population health-related attitud...
Literature on message framing effects on persuasive communication shows mixed results. It appears th...
Literature on message framing effects on persuasive communication shows mixed results. It appears th...
Thesis (Master's)--University of Washington, 2015Counter-marketing of tobacco use is an important co...
The objective of this research was to test a proposed dual-process model surrounding motivation and ...
Tobacco use is currently the leading risk factor for preventable death in the United States and an i...
Health promoting messages can be framed in terms of the gains that are associated with healthy behav...
Because of the heavy social and economic costs that it carries with it, smoking has become an import...
In 2005, the European Union (EU) commissioned a study as part of an EU-wide antismoking campaign. Th...
During the past few decades we have witnessed increased academic attention on resistance to persuasi...
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