Relationship Marketing Mix (Marketing Mix) in Patients with Trip Unit Outpatient Rsia Pertiwi Makassar Year 2011

Decreased patients visit in RSIA Pertiwi Makassar closely related to the health care provided hospitals and how hospitals serving patients. Thus, the hospital managers should consider the seven elements of the marketing mix are product, price, place, promotion, people, physical evidence and the process. This is the earliest stimulus affects consumer behavior before going through various stages or processes until eventually decided to recover some hospital services. This research aims to determine the relationship between marketing mix and patients visit in RSIA Pertiwi Makassar. This type of research was quantitative research with used survey form by using cross sectional approach. To obtain data in the field conducted by distributing questionnaires to 98 respondents who currently check their health in an outpatient unit. Based on research results indicate that there is a relationship between the product (product and services), place (location service), promotion (promotional marketing communications) and people (health workers), physical evidence (physical appearance) and process (process/service procedures) to visit patients in RSIA Pertiwi Makassar. This study suggests to the RSIA Pertiwi Makassar should do marketing mix elements. in terms of products, although still not complete but the amount that needed to be added. There should be other promotions such as direct promotion of the hospital staff or through print media (newspapers), television advertising. In terms of physical facilities, need to pay attention to the condition of cleanliness of the room and WC patient hospitalization. Service process there needs to be discipline and promptness of service and the firmness of the hospital management to health professionals serving