Analisis Faktor yang Berpengaruh terhadap Keputusan Berkunjung Pasien Rawat Inap pada RSUD Lanto Dg.passewang Kab. Jeneponto 2009

This research aims to know and analyze the influence of service, promotion, price, place, process and service quality factors toward Visit Decision of In-hospital Patients of Lanto dg. Pasewang Local Public Hospital of Jeneponto. The used research design is cross sectional method by using survei to know responses about research object from defined sample that amount of 100 respondents.The research results showed that partially service variable affects toward visit decision of in-hospital patients of Lanto dg. Pasewang Local Public Hospital of Jeneponto Regency of 0,45; promotion variable is 0,518; process variable is 0,458; place varia-ble is 0,595 and service quality is 0,762, and the variable that affects insignificantly is price. Based on the research results, it can be input in providing hospital service, especially for in-hos-pital room, so it is expected that it will improve the amount of patient visit. Key Words : Promotion, Price, Process, Place, Service Qualit