Konsep Etnisitas dan Representasi Tuturan Verbal Masyarakat Multikultur di Pasar Tradisional Kota Malang, Jawa Timur

This research of background by an social fonomena that happened at society of multikultur intraditional market. This research represent descriptive research type which try find elementaryconcept or Ianguage variation of method of multicultural in defence of Indonesian in environmentmerchant of Malang town supermarket.Result of this research indicate that many aspect usage of Ianguage consistently mark statusand role had by a speaker. This of mirror with difference of usage of good greeting forms of termkinship, pronomina (word change), proper name (call in the form of name of people), greetingform perform or rank used by a speaker ( penyapa) when him personate buyer or seller. In certainsituation there are dimension of power like among employer with subordinate.Ianguage used by all speaker to maintain appliance to influence speaker of other Ianguage is inthe form of quiestions, and imperative of imformative. Factors influencing society verbal tuturanrepresentasi of multikultur, namely a) difference of consanquinity, b) difference of age, c) differenceof occupation, d) difference of its meaning situation, e) difference of social status, f) friendlinessrelation, and g) the target of discussio