Loyalitas Merek Dasar Strategi Penentuan Harga (sebuah Kajian)

Consumer loyalty to the brand has many levels, from the lowest to the loyalty of the highest loyalty. The higher the brand loyalty of an increasingly difficult consumer is influenced by various factors including the price. In determining the price of the product, particularly change in prices for products which are well known, need to see the success factors that will affect the pricing. In addition to costs and profits, to consider psychological factors including levels of consumer loyalty. At each level of brand loyalty is determined special strategy in order not to damage the loyalty that has been created due to pricing errors. Key words: brand loyalty, strategy, pricin