© 2015 Taylor & Francis. Ive’s most important contribution to good research was his promotion of existing theories and in particular, the use of the firm rather than the project, as the primary analytical unit. It is suggested that the current standard of research in building economics is poor, and that the failure to use existing theories shares a considerable responsibility for this problem. The predominance of poorly conceived and executed research has put us into a position where the conclusions of 80% of published research papers across the social sciences (which includes building economics) should probably be reversed because of poor methodology, research design and analysis. Peer review, rather than being one of the cornerstones of s...