© 2014 IEEE. Entity resolution identifies entities from different data sources that refer to the same real-world entity and it is an important prerequisite for integrating data from multiple sources. Entity resolution mainly relies on similarity measures on data records. Unfortunately, the data quality of data sources is not so good in practice. Especially web data sources often only provide incomplete information, which leads to the difficulties of direct applying similarity measures to identify the same entities. In order to address this problem, the concept of confidence is introduced to measure the trustworthy of the similarity calculation. An adaptive rule-based approach is used to calculate the similarity between records and its confi...