Multiple intelligences and minds as attributes to reconfigure PR-A critical analysis

© 2015 Elsevier Inc. The fields of business and management with which public relations interacts and in which it is often located are rife with concepts, models and theories on leadership, performance, and effectiveness. Recently, these have turned attention to alleged multiple forms of intelligence, such as Howard Gardner's claims for eight types of intelligence, which have been expanded by others to as many as 150. Gardner also proposed that humans have five minds and claimed that application of these diverse intelligences and minds can enhance human interactions and relationships. This article critically reviews the potential of these concepts and theories to reconfigure PR, identifying some useful insights, but also raising fundamental theoretical questions